FADTalents work with the Etoile La Boutique team on curating a comprehensive analysis of the store, followed by building a pret-a-porter label for the boutique.
Carving a niche in the Middle Eastern Luxury Retail sector since its inception, Etoile Group is the ambassador of fashion-forward know-how and excellence. The group now houses fashion boutiques across the region, representing iconic global brands such as Chanel, Valentino, Etro, Aquazzura, Ralph Lauren, Tod’s & more.
During the span of two months, Lynn Maalouf - Head of Marketing & Rachel Spink - Brand Manager, Etoile La Boutique, engaged with the students on a masterclass, industry visit and finally a project review at the FAD Campus.
The project commenced with an industry visit to the Etoile La Boutique, wherein the students were given in depth knowledge about store analysis to launching their own label post which the students were intorduced to the live project consisting of two parts.
360 Degrees of Retail Excellence: Curating a comprehensive analysis of Etoile La Boutique.
From Concept to Catwalk: Crafting a visionary Pret-a-Porter Fashion Brand for Etoile La Boutique.
During the presentation, the students got the opportunity to highlight their creative approaches, conceptual thinking and strengths, helping them understand market expectations and industry standards.
Post the presentation the students received constructive feedback from the team which was invaluable for refining their skills.
By incorporating brand projects into the course curriculum, FAD aims to enrich the educational experience by providing practical skills, industry exposure & networking opportunities, that are essential in the ever-evolving Fashion & Luxury industry.
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