The course is aimed at individuals wishing to build careers in the fledgling luxury sector in the Middle East & across the world. The course is suitable for individuals seeking professional roles both at the operations and strategic levels in management, marketing, branding, advertising, buying, PR and communication across various luxury sectors such as fashion, lifestyle, automotive, jewelry, accessories, services and other industry verticals.

 

The training course can be undertaken by those already working in the industry or those looking for a career change. The course also allows working professionals to enhance their skills and attain global exposure through a globally directed training.

 

The Luxury specialization covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to inisghits into various professional opportunities in luxury. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to enter into the growing sector both in UAE and globally.

The learning is achieved within a global context to prepare individuals for the fast growing and exciting careers at various levels within the fashion and luxury sectors.

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The optional industry FAD Europe Tour gives a unique and exclusive opportunity to engage with global brands, designers, industry and visit the fashion weeks across London, Paris and Milan to give them an unparalleled global exposure and networking opportunity.

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The course is assessed through projects and assignments on a continuous assessment basis for professional development.

 

Topics Covered:

 

1.Introduction to Luxury & Luxury Lifestyle

2. Introduction to Fashion & Luxury Retail & Retail Operations

3. Luxury Brand Operations

4. Fashion Buying & Merchandising

5. Visual Merchandising in Fashion & Luxury

6. Luxury Brand Communication & Customer Relationship Management

7. Managing a Luxury Brand

 

Elective Modules:

 

Students can choose one of the following modules in addition to the above.

1. Fashion Communication, Social Media Communication, Content Creation & Use of AI

2. Fashion PR

3. Understanding Financial Analysis & Creating a Business Plan for a Fashion business

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Certificate in Luxury Brand Management by FAD Dubai.

The course is approved by Knowledge & Human Development Authority ( KHDA ) Dubai.

 

Passionate individuals with a keen desire to work in the industry. Applicants must be over 16 years by the course start date. No prior work experience is required, though working professionals with industry experience are welcome to apply. There is also no minimum education requirement, however we are looking for individuals with a commitment to their studies and a passion for the industry.

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On successful completion of the course, individuals can explore careers across the luxury spectrum including fashion, automobile, hospitality, jewelry, wine & spirits, watches, and more.

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Click the "Apply Now" button to proceed. If you require additional information about the course, kindly fill the online enquiry form to receive further details.

 

You can also connect with our Admissions Team on +971 50 7002956.

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